TY  - BOOK
AU  - Lee,Nancy
AU  - Kotler,Philip
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412981491 (pbk. : alk. paper)
U1  - 658.8 22
PY  - 2011///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Social marketing
KW  - BUEsh
KW  - Behavior modification
KW  - BUSADM
KW  - August2015
N1  - Prev. ed. entered under: Kotler, Philip; Includes bibliographical references and indexes
ER  -