TY  - GEN
AU  - Parente,Donald E.
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0324422822
U1  - 659.113 22
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - BUEsh
KW  - Advertising campaigns
KW  - Communication in marketing
ER  -