TY  - BOOK
AU  - Lusch,Robert F.
AU  - Vargo,Stephen L.
TI  - Service-dominant logic: premises, perspectives, possibilities 
SN  - 9780521124324
U1  - 658.812 22
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Customer relations
KW  - Philosophy
KW  - BUEsh
KW  - Customer services
KW  - Service industries
KW  - Philsophy
KW  - BUSADM
KW  - August2015
KW  - reading book
N1  - Index : p. 222-225; Includes bibliographical references
ER  -