TY  - BOOK
AU  - Rao,Ajit
AU  - Chandra,Subhash
TI  - The little book of big customer satisfaction measurement
SN  - 9788132109785 (pbk. : alk. paper)
U1  - 658.812 22
PY  - 2012///
CY  - New Delhi
PB  - SAGE
KW  - Consumer satisfaction
KW  - BUEsh
KW  - BUSADM
KW  - August2015
KW  - reading book
N1  - Bibliography : p. 161-162
ER  -