TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9781292016788 (paperback)
U1  - 658.8 22
PY  - 2015///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Textbooks
KW  - BUEsh
KW  - BUSADM
KW  - August2015
KW  - January2016
N1  - Includes indexes; Glossary : p. 615-624; Publication date from publisher's website; Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada; Bibliography : p. 625-650

ER  -