TY  - BOOK
AU  - Didner,Pam
TI  - Global content marketing: how to create great content, reach more customers, and build a worldwide marketing strategy that works 
SN  - 9780071840972 (paperback : alk. paper)
U1  - 658.802 22
PY  - 2015///
CY  - New York
PB  - Mcgraw-Hill Education
KW  - Marketing
KW  - BUEsh
KW  - Strategic planning
KW  - BUSADM
KW  - August2015
KW  - January2016
N1  - Index : p. 237-244
; Bibliography : p. 229-236

ER  -