TY  - BOOK
AU  - Sponder,Marshall
AU  - Kaushik,Avinash
TI  - Social media analytics: effective tools for building, interpreting, and using metrics 
SN  - 9780071824491 (pbk.) 
U1  - 658.872 22
PY  - 2012///
CY  - New York
PB  - Mcgraw-Hill
KW  - Internet marketing
KW  - BUEsh
KW  - Marketing research
KW  - Social media
KW  - BUSADM
KW  - August2015
KW  - January2016
N1  - Index : p. 307-316
; "Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com"; Includes bibliographical references
N2  - Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more
ER  -