TY  - BOOK
AU  - Donnolo,Mark
TI  - The Innovative sale: unleash your creativity for better customer solutions and extraordinary results 
SN  - 9780814433478
U1  - 658.81 22
PY  - 2014///
CY  - New York
PB  - AMACOM
KW  - Sales management
KW  - BUEsh
KW  - Creative ability in business
KW  - Customer relations
KW  - Management
KW  - Selling
KW  - BUSADM
KW  - August2015
KW  - January2016
N1  - Index : p. 267-276
N2  - In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles
ER  -