TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications : : brands, experiences and participation 
SN  - 9780273770541
U1  - 658.802 22
PY  - 2013///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Communication in marketing
KW  - BUEsh
KW  - Marketing channels
KW  - Sales promotion
KW  - Branding (Marketing)
KW  - BUSADM
KW  - December2015
N1  - Includes bibliographical references and indexes
ER  -