TY  - BOOK
AU  - Wood,Marian Burk
TI  - The Marketing plan: handbook 
SN  - 9781292021676 (paperback)
U1  - 658.802 22
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Planning
KW  - Handbooks, manuals, etc
KW  - BUEsh
KW  - BUSADM
KW  - July2015
KW  - January2016
N1  - Index : p. 207-214; Includes glossary; Includes bibliographical references
ER  -