TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Zahay,Debra L.
TI  - Internet marketing: integrating online and offline strategies 
SN  - 9781133627012 (pbk.)
U1  - 658.84 22
PY  - 2013///
CY  - [Canberra]
PB  - South-Western / Cengage Learning
KW  - Internet marketing
KW  - BUEsh
KW  - BUSADM
KW  - July2015
KW  - January2016
N1  - Index : p. 473-484; Glossary : p. 469-472; Includes bibliographical references
ER  -