TY  - BOOK
AU  - Peelen,Ed
AU  - Beltman,Rob
TI  - Customer relationship management
SN  - 0273774956 
U1  - 658.812 22
PY  - 2013///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Customer relations
KW  - Management
KW  - BUEsh
KW  - BUSADM
KW  - July2015
KW  - January2016
N1  - Index : p. 405-413; Includes bibliographical references
ER  -