TY  - BOOK
AU  - Merchant,Hemant
TI  - Competing in emerging markets: cases and readings 
SN  - 9780415399500 (pbk. : alk. paper)
U1  - 658.049 22
PY  - 2008///
CY  - New York, Abingdon
PB  - Routledge / Taylor & Francis Group
KW  - Competition, International
KW  - Case studies
KW  - BUEsh
KW  - International business enterprises
KW  - Management
KW  - International trade
KW  - BUSADM
KW  - June2015
KW  - February2016
N1  - Includes bibliographical references; Dell's dilemma in Brazil : negotiating at the state level / Roy Nelson -- Kmart de Mexico S.A. de C.V. (abridged) / David Ager, Wendy Evans, and David Conklin -- Unicord PLC : the Bumble Bee acquisition / Hemant Merchant and Nima Narchi -- Nora-sakari : a proposed JV in Malaysia (revised) / R. Azimah Ainuddin and Paul Beamish -- Red star China : discovering the essence of guanxi (a) / Neil Abramson and Hemant Merchant -- Hero Honda Motors (India) Ltd. : is it Honda that made it a hero? / Kannan Ramaswamy and Rahul Sankhe -- Strategic crossroads at Matav : Hungary's telecommunications powerhouse / Jordan Mitchell and Paul Rouse -- Managing Pibrex Russia (a) : new crisis, old grievances / Rachel Doern and Carl F. Fey -- Olly Racela in Bangkok / Hemant Merchant -- Distance still matters : the hard reality of global expansion / Pankaj Ghemawat -- Strategy under uncertainty / Hugh Courtney, Jane Kirkland, and Patrick Viguerie -- Harnessing the science of persuasion / Robert B. Cialdini -- Achieving business success in Confucian societies : the importance of guanxi (connections) / Irene Y.M. Yeung and Rosalie L. Tung -- The role of family conglomerates in emerging markets : what western companies should know / Daekwan Kim, Destan Kandemir, and S. Tamer Cavusgil -- Transferring management knowledge to Russia : a culturally based approach / Ruth C. May, Sheila M. Puffer, and Daniel J. McCarthy
ER  -