TY  - GEN
AU  - Neumeier, Marty.             
ED  - American Institute of Graphic Arts.
TI  - The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview 
SN  - 0321348109
U1  - 658.827 
PY  - 2006///
CY  - Berkekley, CA
PB  - New Riders,2006
KW  - Brand name products
KW  - Planning
KW  - Marketing
N1  - The title proper, other title information, and statement of reponsibility spread into four pages; "AIGA"--Cover; Includes index
UR  - http://www.loc.gov/catdir/toc/fy0606/2006272689.html
ER  -