TY  - BOOK
AU  - Cavusgil,S.Tamer
AU  - Knight,Gary A.
AU  - Riesenberger,John R.
TI  - International business: the new realities 
SN  - 9780273787068 (paperback)
U1  - 658.049 22
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - International business enterprises
KW  - Management
KW  - BUEsh
KW  - BUSADM
KW  - January2015
KW  - October2015
N1  - "Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso; Includes indexes; Glossary : p. 573-578; Bibliography : p. 579-600; Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence
ER  -