TY  - BOOK
AU  - Palmatier,Robert W.
AU  - Stern,Louis W.
AU  - Ansary,Adel I.
TI  - Marketing channel strategy
SN  - 9781292060460 (paperback)
U1  - 658.87 22
PY  - 2015///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing channels
KW  - BUEsh
KW  - Marketing
KW  - Management
KW  - BUSADM
KW  - June2015
KW  - October2015
N1  - Authorized adaptation from the United States 8th edition, for use outside the United States and Canada; This eighth edition has a new title, a new structure, several new chapters, and substantial revisions; Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977; Includes bibliographical references and indexes
ER  -