TY  - BOOK
AU  - Kunreuther,Howard
AU  - Pauly,Mark V.
AU  - McMorrow,Stacey
TI  - Insurance and behavioral economics: Improving decisions in the most misunderstood industry 
SN  - 0521608260
U1  - 368 22
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Risk (Insurance)
KW  - BUEsh
KW  - Insurance
KW  - Decision making
KW  - Consumer behavior
KW  - BUSECO
KW  - June2015
KW  - October2015
N1  - Glossary : p. 289-293; Includes indexes; Bibliography : p. 295-307
ER  -