TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 1292020032
U1  - 338.4791068 22
PY  - 2014///
CY  - Harlow : 
PB  - Pearson Education Limited, 
KW  - Hospitality industry
KW  - Marketing
KW  - BUEsh
KW  - Tourism
KW  - BUSADM
KW  - June2015
KW  - November2015
KW  - February2016
N1  - Index : p. 613-629; Includes bibliographical references
ER  -