TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273786993 (paperback) :
U1  - 658.8 22
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - BUEsh
KW  - COMAME
KW  - June2015
KW  - October2015
KW  - September2016
KW  - Text book
N1  - "Pearson international edition"--Back cover; Index : p. 683-716; Glossary : p. 673-681; Includes student access code inside : My Marketing  Lab; Includes bibliographical references
ER  -