TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9780273787136 
U1  - 658.8342 22
PY  - 2015///
CY  - Harlow : 
PB  - Pearson Education Limited, 
KW  - Consumer behavior
KW  - BUEsh
KW  - Motivation research (Marketing)
KW  - BUSADM
KW  - June2015
KW  - July2015
N1  - Includes indexes; Glossary : p. 453-470; Bibliography : p. 429-452
ER  -