TY  - BOOK
AU  - Weaver,Jason D.
TI  - Manager's guide to online marketing
T2  - Briefcase books
SN  - 9780071801874
AV  - HF5415.1265 .W424 2013
U1  - 658.872 22
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - BUEsh
KW  - Internet searching
KW  - Electronic commerce
KW  - Web search engines
KW  - Branding (Marketing)
KW  - Marketing
KW  - COMAME
KW  - June2015
KW  - August2015
KW  - reading book
N1  - Index : p. 191-201
N2  - For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website
ER  -