TY  - BOOK
AU  - Nettleton,David
TI  - Commercial data mining: processing, analysis and modeling for predictive analytics projects 
T2  - The Savvy manager's guides
SN  - 9780124166028 (paperback)
U1  - 006.312 22
PY  - 2014///
CY  - Waltham
PB  - Morgan kaufmann / Elsevier
KW  - Data mining
KW  - BUEsh
KW  - Management
KW  - Mathematical models
KW  - Data processing
KW  - COMSCI
KW  - June2015
KW  - November2015
N1  - Index : p. 281-288; Bibliography : p. 279-280; Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies
ER  -