TY  - BOOK
AU  - Avraham,Eli
AU  - Ketter,Eran
TI  - Media strategies for marketing places in crisis: improving the image of cities, countries and tourist destinations 
U1  - 338.47910688 22
PY  - 2008///
CY  - Oxford, Burlington
PB  - Butterworth-Heinemann / Elsevier
KW  - Tourism
KW  - Marketing
KW  - BUEsh
KW  - Place marketing
KW  - Advertising media planning
KW  - BUSADM
KW  - June2015
KW  - reading book
N1  - Index : p. 225-231; Bibliography : p. 211-224; pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice
ER  -