TY  - BOOK
AU  - Lees-Marshment,Jennifer
TI  - Political marketing: principles and applications 
SN  - 9780415632089 (hbk)
U1  - 324.73 22
PY  - 2014///
CY  - Abingdon, New York
PB  - Routledge / Taylor & Francis Group
KW  - Campaign management
KW  - BUEsh
KW  - Political campaigns
KW  - Marketing
KW  - Political aspects
KW  - BUSADM
KW  - May2015
KW  - reading book
N1  - Index : p. 272-273; Includes bibliographical references
ER  -