TY  - BOOK
AU  - Pike,Steven
TI  - Destination marketing: an integrated marketing communication approach 
SN  - 9780750686495
U1  - 338.47910688 22
PY  - 2008///
CY  - New York : 
PB  - Routledge / Taylor & Francis Group
KW  - Place marketing
KW  - BUEsh
KW  - Tourism
KW  - Marketing
KW  - BUSADM
KW  - August2015
KW  - reading book
N1  - Index : p. 397-406; First edition 2008; Bibliography : p. 371-396
ER  -