TY - BOOK AU - Blank,Steven G. AU - Dorf,Bob TI - The startup owner's manual: the step-by-step guide for building a great company SN - 9780984999309 U1 - 658.11 22 PY - 2012/// CY - California PB - K&S Ranch, Inc. KW - New business enterprises KW - BUEsh KW - Entrepreneurship KW - ENGELC KW - May2015 KW - reading book N1 - Index : p. 557-571; Includes glossary N2 - "The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"--back cover ER -