TY  - BOOK
AU  - Jobber,David
AU  - Lancaster,Geoffrey
TI  - Selling and sales management: David Jobber, Geoff Lancaster
T2  - Always learning
SN  - 9780273762652
U1  - 658.81 22
PY  - 2012///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Selling
KW  - Sales management
KW  - BUSADM
KW  - April2015
KW  - text book
N1  - Index : p. 552-565; Includes bibliographical references
ER  -