TY  - BOOK
AU  - Drake,Mary Frances
AU  - Spoone,Janice Harrison
AU  - Greenwald,Herbert
TI  - Retail fashion promotion and advertising
SN  - 0023300299
U1  - 687.0688 22
PY  - 1992///
CY  - New York, Ontario
PB  - Macmillan Publishing Company, Maxwell Macmillan Canada, Inc
KW  - Advertising
KW  - Fashion
KW  - Fashion merchandising
KW  - Sales promotion
KW  - BUSADM
KW  - GGEN
KW  - March2015
KW  - reading book
N1  - Includes bibliographical references and index
ER  -