TY  - BOOK
AU  - Crane,Frederick G.
TI  - Marketing for entrepreneurs: concepts and applications for new ventures 
SN  - 9781452230047 (pbk. : alk. paper)
U1  - 658.8 22
PY  - 2013///
CY  - Thousand Oaks [California]
PB  - SAGE Publications, 
KW  - Marketing
KW  - Management
KW  - Small business marketing
KW  - BUSADM
KW  - March2015
KW  - reading book
N1  - Includes bibliographical references and index; Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan
ER  -