TY  - BOOK
AU  - Blythe,Jim
TI  - Key concepts in marketing
T2  - SAGE key concepts
SN  - 9781847874993 (pbk.)
U1  - 658.8 22
PY  - 2014///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - BUSADM
KW  - January2015
KW  - reading book
N1  - Index : p. 211-219;  Reprint of the 2009 ed; Includes bibliographical references
ER  -