TY  - BOOK
AU  - Kumar,V.
TI  - Managing customers for profit: strategies to increase profits and build loyalty 
SN  - 0132352214 (hbk. : alk. paper)
U1  - 658.812 22
PY  - 2008///
CY  - Upper Saddle River, United States
PB  - Wharton School Pub., Pearson Education, Inc.
KW  - Customer relations
KW  - Management
KW  - Profit
KW  - BUSADM
KW  - December2014
KW  - reading book
N1  - Index : p. 283-296; Includes bibliographical references; Introduction-Maximizing profitability-Customer selection metrics-Managing customer profitability-Maximizing customer profitability -Managing loyalty and profitability simultaneously-Optimal allocation of resources across marketing and communication strategies-Pitching the right product to the right customer at the right time-Preventing attrition of customers-Managing multichannel shoppers-Linking investments in branding to customer profitability-Acquiring profitable customers-Managing customer referral behavior-Organizational and implementation challenges-The future of customer management
ER  -