TY  - BOOK
AU  - Edge,Jon
AU  - Milligan,Andy
TI  - Don't mess with the logo: the straight talker's bible of branding 
SN  - 9780273714200 (pbk. : alk. paper)
U1  - 658.827 22
PY  - 2009///
CY  - Harlow, United Kingdom
PB  - Financial Times / Prentice Hall, Pearson Education Limited
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Advertising
KW  - BUSADM
KW  - November2014
KW  - reading book
N1  - Includes appendixes; Index : p. 211-217; Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)
ER  -