TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780273786986 (pbk.)
U1  - 659.1 22
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Advertising
KW  - BUEsh
KW  - Communication in marketing
KW  - BUSADM
KW  - September2015
KW  - August2015
N1  - Includes QR codes; Includes indexes; Student acces code; Bibliography : 451-465
ER  -