TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
T2  - Always learning
SN  - 9780273767183 (pbk.)
U1  - 658.8 22
PY  - 2013///
CY  - Harlow, United Kingdom
PB  - Pearson Education Limited
KW  - Marketing
KW  - Textbooks
KW  - BUSADM
KW  - COMAME
KW  - September2014
KW  - December2014
KW  - text book
N1  - Includes appendixes; Includes glossary; Includes index; Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244; Includes bibliographical references
ER  -