TY  - BOOK
AU  - Fletcher,Keith
TI  - Marketing management and information technology
SN  - 0135565073 (pbk)
U1  - 658.802 22
PY  - 1990///
CY  - New York, United States
PB  - Prentice Hall International
KW  - Marketing research
KW  - Marketing
KW  - Management
KW  - BUSADM
KW  - February2014
KW  - reading book
N1  - Includes indexes; Includes bibliographical references
ER  -