TY  - BOOK
AU  - Runyon,Kenneth E.
TI  - The practice of marketing
U1  - 658.8 22
PY  - 1982///
CY  - Columbus, United States
PB  - Charles E. Merrill Publishing Company, A Bell & Howell Company
KW  - Marketing
KW  - BUSADM
KW  - February2014
KW  - reading book
N1  - Index : p. 593-616; Glossary : p. 583-591; Includes appendix
ER  -