TY  - BOOK
AU  -  Adcock,Dennis
TI  - Marketing: principles and practice 
SN  - 0273607340 (pbk)
U1  - 658.8 22
PY  - 1995///
CY  - London
PB  - Pitman Publishing
KW  - Marketing
KW  - Bus
KW  - February2014
KW  - reading book
N1  - Index : p. 407-420; Includes glossary; Includes appendix
ER  -