TY  - BOOK
AU  - Maxwell,Robert G.I.
TI  - Marketing: a fresh approach 
T2  - Pan breakthrough books
SN  - 0330269275 (pbk)
U1  - 658.8 22
PY  - 1983///
CY  - London, Sydney, Australia
PB  - Pan Books Ltd.
KW  - Marketing
KW  - BUSADM
KW  - February2014
KW  - reading book
N1  - Index : p. 313-315
ER  -