TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071318389 (pbk.)
U1  - 659.1 22
PY  - 2013///
CY  - New York, United States
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Bus
KW  - January2014
KW  - reading book
N1  - Includes Indexes; Includes appendix; Includes bibliographical references
ER  -