TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning: the battle for your mind 
SN  - 0071373586 (pbk.)
U1  - 659.1 22
PY  - 2001///
CY  - New York, United States
PB  - McGraw-Hill
KW  - Positioning (Advertising)
KW  - Bus
KW  - January2014
KW  - reading book
N1  - Index : p. 211-213
ER  -