TY  - BOOK
AU  - Sernovitz,Andy
AU  - Johnson,Cale
AU  - Clester,Shane
TI  - Word of mouth marketing: the comic book ! 
SN  - 9780983429029
U1  - 659.133 22
PY  - 2012///
CY  - Austin, United States
PB  - Press Box Publishing
KW  - Word-of-mouth advertising
KW  - Bus
KW  - January2014
KW  - reading book
ER  -