TY  - BOOK
AU  - Renvoise,Patrick
AU  - Morin,Christophe
TI  - Neuromarketing: understanding the "buy button" in your customer's brain 
SN  - 9780785226802
U1  - 658.80019 22
PY  - 2007///
CY  - Nashville, United States
PB  - Thomas Nelson
KW  - Neuromarketing
KW  - Marketing
KW  - Psychological aspects
KW  - Consumers' preferences
KW  - Neuropsychology
KW  - Bus
KW  - January2014
KW  - reading book
N1  - Bibliography : p. 237-239
ER  -