TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Baalbaki,Imad B.
AU  - Nasr Bechwati,Nada
TI  - Marketing research: an applied orientation 
SN  - 9781408272367 (pbk.) 
U1  - 658.83 22
PY  - 2013///
CY  - Harlow, Essex
PB  - Pearson Education Limited
KW  - Marketing research
KW  - BUEsh
KW  - Methodology
KW  - COMAME
KW  - August 2016	
KW  - Text book
N1  - Index : p.917-932; Glossary : p. 890-916; Bibliography : p. 851-888
N2  - While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover
ER  -