TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780273779414 (paperback)
U1  - 658.827 22
PY  - 2013///]
CY  - Boston, Mass., London
PB  -  Pearson Education, 
KW  - Brand name products
KW  - Management
KW  - BUEsh
KW  - BUSADM
KW  - October2013
N1  - Includes bibliographical references and index
ER  -