TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Hassan,Salah S.
AU  - Baalbaki,Imad B.
AU  - Shamma,Hamed M.
TI  - Marketing management
SN  - 9781408252734 (pbk.)
U1  - 658.8 23
PY  - 2012///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
KW  - Arab countries
KW  - Textbooks
KW  - BUEsh
KW  - Management
KW  - Marketing research
KW  - BUSADM
KW  - September2013
KW  - August2020
N1  - Includes bibliographical references and index
ER  -