TY  - BOOK
AU  - Hult,G.Tomas M.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 0538480564 (pbk.)
U1  - 658.8 22
PY  - 2012///
CY  - Andover
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Bus
KW  - March2013
N1  - Previous ed.: 2009; "International edition"-Cover; Includes bibliographical references and index
ER  -