TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kotler,Philip
TI  - Strategic Marketing for Nonprofit Organizations
SN  - 0132345544 (pbk.)
U1  - 658.8 22
PY  - 2008///
CY  - Upper Saddle River, N.J., London
PB  - Pearson Prentice Hall, Pearson Education
KW  - Nonprofit organizations
KW  - Marketing
KW  - Bus
KW  - February2013
N1  - Previous ed.: 2003; Includes bibliographical references and index
ER  -