TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary Advertising and Integrated Marketing Communications
SN  - 0071220607 (pbk.)
U1  - 659.1 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Advertising
KW  - Bus
KW  - February2013
N1  - "International student edition" --cover; Previous ed.: 2009; Formerly CIP; Includes bibliographical references and index
ER  -