TY  - BOOK
AU  - Vollmer,Christopher
AU  - Precourt,Geoffrey
TI  - Always on: Advertising, Marketing and Media in an Era of Consumer Control 
SN  - 0071508287
U1  - 658.800285 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Consumer behavior
KW  - Marketing
KW  - Bus
KW  - February2013
N1  - Includes bibliographical references and index; The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here
ER  -