TY - BOOK AU - Grewal,Dhruv AU - Levy,Michael TI - Marketing SN - 0071285466 U1 - 658.8 22 PY - 2010///] CY - New York PB - McGraw-Hill Irwin KW - Marketing KW - BUEsh KW - BUSADM KW - October2012 KW - October2016 N1 - Includes bibliographical references and indexes ER -